Pay-per-click is one of the tools of Internet advertising. Advertisers pay only when a user clicks on their PPC ad on a website, social network or perhaps a search engine. If we were to compare this to something, we could compare this advertising to the all-too-familiar flyer, for example. With PPC advertising, you only pay for users who click on your ad and are therefore interested in your product.

The advantage of click-through advertising is that you target only your customers with keywords. You can also determine the cost of this advertising, measure your advertising, and improve brand awareness. If you decide to get started with PPC advertising, do not hesitate to reach out to an expert. After all, creating an ad is not difficult. The hard part is creating it correctly, with maximum effect.

The Purpose of PPC Advertising

All advertising, even online ones, must have a purpose to be successful. Among other things, no more money should be paid for advertising than the advertising brings in. Objectives are determined by each company, largely depending on the business it runs. In general, PPC advertising targets the following points.
– Increased orders.
– Number of page views on the website
.
– Cost per conversion
.
–
Increased interest in the brand

[18
[Ad systems[27][27] [27] [27] [27

[20
There are many advertising systems that can be applied to PPC advertising. They should logically appear where your website or e-shop\’s target audience is most likely to see them. Let\’s take a look at the most commonly used as well as the basic ones.

– Sklik – This is an advertising system from Seznam.cz and is one of the most frequently used systems
.
– Google Adwords – one of the most sophisticated PPC advertising systems; it is under the umbrella of Google and is developing very rapidly.
.
– Facebook Ads – The social network has a big say in advertising. Targeting is primarily by gender, interest, or fans of a particular group.